7 Powerful Ways for a Services Business to Get More Customers Right Away
Many business owners start out with the best of intentions. They work hard to build their customer base, and then they wonder why it's so hard to make money.
There are many reasons why customers don't buy from your service business, but you can increase your chances of getting more customers by keeping the following in mind:
1. Make attractive offers
One of the most powerful ways to get more customers in your service business is to create attractive offers. Before you even start marketing, make sure that you have something that people can buy. You need to create an irresistible “buy now” button for your prospects if they are going to take action and click from an ad or social media post etc.
What type of offer should you make? It will depend on your business and what results you want to achieve. If it's a physical product, an ebook, or some other digital download it might be the way to go. Physical products are great because they can be easily sold with added bonuses that help close the sale further. It could also be a service, like an hour consultation or something. The key is to create an offer first and then use it as the core of your marketing campaign.
How do you make such an irresistible offer? Use scarcity (that is, only available for a limited time) and social proof (customers like to see that other people have bought your product and love it). If you build these elements into your offer, then people will be sure to click.
Examples of attractive offers for an ebook are:
"Only $19 today! Click here now before time runs out! - - - - (link)"
This copy will convince people who are on the fence about buying that they would be crazy not to.
2. Use social media to promote your services
It's no secret that social media has taken over the world. If you don't take advantage of this powerful way to promote, you're missing out on a lot of traffic and potential customers.
Social networks have their own highly targeted audience - so there's no need for your business to advertise or even pay for advertising!
Here are some concrete ways that service businesses can leverage social media to get more customers:
- Post your services on popular social networks like Facebook and Instagram - Make sure you provide value with each post by sharing relevant content.
- Respond to comments and messages in a timely manner - Answer questions within 24 hours or less for best results. If someone asks what kind of work you do, answer! They may not even seek service, but you never know!
- Share pictures on Instagram - People love to see photos of your work. Be sure to include a link in the description that goes back to your website.
- Build an email list and then create promotional materials for it - you can promote yourself right into people's inboxes by sending them the tips, tricks and information they want.
- Use Twitter sparingly - It's easy to get carried away on this platform by tweeting all day, but it can be overwhelming for the people who follow you! Keep your tweets limited to a few per day so you're not seen as spamming or annoying.
Note that depending on your niche, certain social networks can be more effective than others. For example, if you are a wedding photographer, Instagram and Pinterest will be the most profitable choices for social media.
3. Offer something for free as an incentive for people to sign up with you
People love it when they get something for free, which is why it's a powerful tactic you can use to get more potential customers.
Create an online contest or provide free samples for people to try your product. These are two great ways to get people interested in what you have to offer and turn them into paying clients who will come back again and again.
For example, you could offer a free one-hour consultation or mini-course that will help people learn more about your services and what you can offer. Make sure that this is an incentive by giving them something of value in exchange for their contact information like the example mentioned above.
Another strategy is to look around you and find out how your competitors are getting their clients. Once you figure this out, go to the same locations they hang out with and offer them free samples of what you have or other incentives that will help build relationships with potential customers in no time.
4. Send promotional emails offering discounts on your services
Don't make the mistake of thinking that email is a thing of the past when it comes to promoting almost any business. Email marketing has been around for decades and continues to be a tried and true marketing method. If you want more subscribers, make sure your promotional emails are sent before looking at other methods of generating business such as cold calling or networking.
The truth is that promotional emails are one of the most effective ways to generate new business, especially if you send out emails offering discounts on your services. This is because it tells everyone who reads the email "Hey! You can get something cheaper than what I usually wear. Jump on this offer now before it ends!" those around you know that your service is valuable.
5. Get testimonials from past customers and put them on your website or blog posts about how great they are
You need to find out what your past customers are saying about you. If they enjoyed working with you, ask them if they would testify about how well the experience was working together.
If you're not sure where to start, just check your email inbox and see if any clients have sent anything there that can be used as testimonials.
You can also ask your clients if they would be willing to post a review on Yelp, Google+ Local, CitySearch, or another platform that gets traffic for local businesses. When you post these reviews and testimonials, it's important to link them back to the proper page of your website so that people looking for your services will see it.
You can also post these reviews on your website, but make sure they're clearly visible and you link back to the testimonials page so people know where they're coming from. This way, you can go ahead and assure future clients reading this review that they will have a great experience too.
There are also other ways to get reviews from your customers, such as emailing them a quick survey asking them about their satisfaction with the service they received and whether they would be willing to leave you an online review. You can even set up a form on your website that allows people to submit reviews on the spot.
6. Write articles about the benefits of buying your product or service over your competitors and submit them to websites like Forbes, Entrepreneur magazine
It won't be easy, but if you get published, it will bring a flood of traffic to your site. Popular websites like Forbes, Entrepreneur magazine, etc. receive thousands of submissions every month so you compete with those that have been published in the past.
It's definitely going to be hard work and takes time too, but it's worth it. Get your name out there as much as possible online by sharing your expertise with things that people are curious about or have an interest in. This way you can attract buyers to your business.
It's not just about writing articles, it's also about getting people interested in them too. You must build authority by becoming an expert on the subject you are talking about so that others want to hear what you have to say. Make sure everything is up-to-date and accurate too.
When you do this, use social media to share what you do. If people know they can trust your information, it will be an easy way for them to make an informed decision about whether or not they want what you have to offer in your service business. You can also submit guest posts too if someone else wants to talk about what you're talking about.
It's worth it if you get published because anything that has your name on it will help to define who you are and make people want to do business with you. It doesn't matter how big or small the article is, as long as people know who wrote it, they should be interested in doing business with you.
Here are some ideas to get you started:
- Publish top lists that show the benefits and quality of buying from your business over competitors.
- Write about things people are interested in like health, fitness, and wellness.
- Write articles that talk about the benefits of buying your product or service over competitors.
7. Another way to get more subscribers right away is to use video marketing
Video has always been an effective marketing tool and you shouldn't neglect it if you run a service business. After all, most people are visual learners. By making videos, you can show people how your product or service works and answer any questions potential customers may have without having to sit on the phone all day.
Of course, you can't just make any video and expect subscribers to come in. In today's online world, people are bombarded with information from all sources as it is. If you want to grab their attention and get them to watch your video, then avoid making long videos because no one will bother watching them anymore. Instead, shift your focus to making short but high-quality videos.
Make sure to keep your video content simple and focus on the benefits they will get from buying what you have to offer rather than focusing too much on features. You can also use humor in some areas, which might really help you stand out from other businesses that just want their potential customers' money without caring about them.
Good video marketing is not just about getting more business right away but it helps in increasing conversions too! This means that it will help you get more customers than ever before because it will help you get more of the right types of customers.
Let's wrap it up
Whether you are a service based business or not, the principles in this article can help your company get more customers right away.
If you have any questions or would like to know how this strategy can be applied to your own marketing strategy, please leave a comment below or contact me directly. I will be happy to help!
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