7 Marketing Gimmick Tactics You Need to Watch Out for

Let's be honest, there have been some instances when we've walked out of the store feeling like bosses. Why is that? Well, that's because we've managed to get a lot on something and that's why you feel amazing about it. But unfortunately, a so-called deal or an extraordinary bargain isn't what we think! That being said, we're actually made to believe that we've managed to get a very good deal, but in reality, we've fallen for another marketing gimmick. Stores tend to make us feel like we've earned a lot because it makes us spend more money than usual. And also because they can keep you as a customer. It was a win-win for them, wasn't it? But as customers, we really need to be wary of these gimmick tactics.

Keeping marketing gimmick tactics in mind, here are 7 of them that you really need to be aware of. So let's jump right in!

#1. Everyday Price Ads

Sales flyers are all about telling potential customers about sales and even more so-called fantastic deals that stores offer. Some deals are too good to be true, and just because they've been mentioned in sales ads, that doesn't mean it's a deal. Try and look for terms like "Irresistible Low Price" or "Big Discount" on everyday price ads. This will show that it is only advertising for regular prices and not the right sales pitch.

#2. One-Time Sales Offer

One of the most popular marketing tactics used, especially by furniture, home appliances, and department stores is the "one-time sales offer" scheme. These sales are very irresistible because they promise you the best price ever. Moreover, the offer was so good that they called it a one-time offer that would never be repeated again. And although sales may seem tempting to you, you shouldn't fall into all the hype about this one-time sales pitch.

#3. Group Price Sales

There are many stores that have group price sales. For example, 3 for $5 or 4 costs $6 or maybe 10 for $10. These offers look tempting and seem perfect, especially if you want to buy items in bulk. However, if group prices don't require you to buy a certain amount of money to get a sale price, you shouldn't buy many of them. That's because it would be better to get told, a packet of biscuits for $1.5 than to go for two packets that cost $3.

#4. Clutter Tends to Make You Buy More

This is a very common marketing gimmick that many stores often use to lure customers into buying more items than usual. Cluttered hallways as well as baskets that have a lot of stuff in them (generally, items are stored in a hotchpotch way). This mess tends to attract customers because they think it can give them a lot, but instead, they are lured into buying more than usual.

#5. Best-Selling Items Placed In Backend Stores

Most stores want their customers to walk through every corner and corner of the store in the hope that they will buy some extra items. And this is the main reason why they tend to put their best-selling items like milk at the back end of the store. This makes customers walk past multiple shelves and maybe their eyes catch something and they get sucked into buying it.

#6. Direct Sales Experience

This hands-on sales experience is an excellent marketing gimmick, to say the least. This happens especially when a seller is around while you are busy shopping. They give you the goods in your hands, which you think you want to buy. You take the item and feel some sort of ownership while holding the item. Then when returning it to the salesperson, you may feel guilty for walking away without buying it and eventually adding the item to your cart. Thus, this is the reason why most salespeople will give you an item rather than pointing in its direction.

#7. Bakery and Flowers Right In Front

You may have noticed that many malls and shopping malls tend to have their bakeries right in front, somewhere near the entrance. They also have sweet smelling flowers somewhere around there as well. But why would they do that? Well, the main reason behind this is very simple. This helps keep customers in the right frame of mind and helps maximize your spending due to the smell of the bakery as well as from the flowers, putting the customer in a good buying mood.

These are just 7 marketing gimmick tactics used by stores to lure and tempt customers to buy more. But as customers, we need to be wary of these marketing gimmicks and stay updated and alert!

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