5 Evergreen Digital Marketing Tips to Look For

If you are a beginner or a freelancer, you must follow these 5 digital marketing tips completely for sustainable business success. This method will help you and your business stay relevant and always on the Top of the Mind Awareness (TOMA) of your potential customers.

Digital Marketing helps you reach where your consumers are - on their phones while surfing the internet, watching videos, making purchases, booking tickets and dating.

Through digital marketing, you can advertise your products and do many other things like build your brand's credibility and help solve your customer's problems.

So read to the end and find some important ways and let me know how many of these you've done.

1. Have a Website

An unavoidable part of any business is having a website. It gives you an address, a place to connect with your potential customers, show your offers, get their feedback. Your website should be a one-stop solution to all your customers' problems. Apart from having a good website, you need to have proper crosslinks to other pages to increase your authority. You must have continuous backlinks from search engines, social media and other platforms.

When having a website, make sure the content is Search Engine Optimized and the meta description also has relevant keywords.

Things to consider when creating a website:

• The hosting platform should be search friendly.
• Design and content should convey your brand message and address customer concerns.
• There should be a cross link to a page of your website.
• The hosting platform should provide all the analytics for you.

2. Have a Blog Page

Another way to build credibility and bring traffic to your website is through long-form content. People scour Google pages for their queries, and search engines prefer long content over content with relevant keywords so that queries are completed better. Therefore, you should have a blog on your website about your product category and provide solutions, suggestions and benefits of your related products. Remember, stay away from advertising your product here. Blogs are meant to build your credibility in your digital marketing strategy. If you can satisfy the readers who come to your blog, they might even think about exploring your products and increasing your prospects.

You should continue to blog for your website. Therefore, it is always advisable to have an umbrella page for blogs on similar topics.

For Blogs, remember to:

• Have SEO optimized content.
• Keep checking the search engine results pages to see where your blog is and continue to improve your rankings.
• Continue to reuse content.

3. Have an Email List

Your customers are your assets. The more ways you can reach them, the better awareness you can have. Another advantage of having a website at your disposal is that you can track the people on your website. Always have a subscription pop up to collect the email id or contact details of your potential customers. These collected emails will become your list of potential emails that one day could become your subscribers.

You need to keep sending them your content relevant to their pain points and your offerings via email. This way, they can stay abreast of all your latest trends, new launches, discounts, etc. The more they have your email, the better your brand memory will be. So what are you waiting for? Get a website and get a plugin to have a subscription pop-up.

Having an email list allows you to launch an email marketing campaign. Emails have proven to be better than social media campaigns, as personalized emails are more likely to be opened than social media links.

Things to keep in mind to have a satisfying potency list:

1. Don't ask for email id as soon as they open your link.

Allow them to browse your page before asking them to subscribe. Pop your pop-ups after they read, say 20-30% of your content, or as long as they leave your website. This way, you will have a list of satisfied people who consume your content and want to know more. Having a pop-up at the start may disavow first-time readers or may have a high chance of subscribing.

2. Have an easy exit method.

If your customers no longer find value in your content and want to leave, let them go quickly. Then, have a simple unsubscribe button and post that goodbye message. Avoid trying to stop them. You will sound desperate and may look bad to them, affecting your brand persona.

3. Personalize each email.

If you want your email to be opened, try to make them feel that this email is for them. Address them by their name and don't sound like a broadcast.

Avoid greetings like 'Dear Reader', 'Dear All', 'Dear Fans'. Instead, select 'Dear Sam', 'Dear Natasha, 'Dear Dev'. Also have an interesting subject line; something that sparks curiosity among your readers or addresses their concerns. This step will ensure you have more reading.

4. Watch the talk in town

With a rapidly changing world and even faster changing consumer attitudes, you must always be vigilant and provide solutions that everyone needs to hear. Digital Marketing is a way to stay relevant by talking about what people want to hear.

Now how do you find out about the needs of your target market? I've listed three possible ways below that can help you with content and product ideas.

1. Google Trends

Google Trendz is the best way to find out what people are talking about and the types of keywords with significant search volume. You can also find your niche with medium search volume keywords. Prepare content with these keywords and send it to your email list and social media platforms.

Do this regularly and keep checking your rankings in the SERPs.

2. Check competitors

There are many tools and software you can use to see what your competitors are doing. Staying updated with the type and amount of content they put online can give you an idea of ​​what your competitors are doing. You can then create content according to what they say with your voice. In this way, you will be able to achieve your parity points in the industry.

3. Other places people are looking for

Explore other search engines like Quora and Youtube, which are the most used engines after Google, to find out your customers' trouble points, the type of service they need, and their complaints. You can then prepare your content to solve the problem. You can also join communities and social media groups relevant to your business and actively participate in discussions there. This can help you get content ideas while spreading awareness about you.

5. Pay attention to the analytics

If you want to fine-tune your digital marketing strategy, analytics is the one that will help every step of the way. Analytics gives you an objective perspective on your digital marketing activities.

Google Analytics helps track the demographics of your visitors, backlinks, average time spent on your website, etc.

This data will help you segment your customers for each product. You can view retention for each product by each segment and can launch social media campaigns and google ads for that demographic.

Analytics also tells you what types of content are working and what types are not. You can then decide what kind of things you can talk about and what you need to stop. Lastly, backlinks tell you which social media or platform contributed the most between your footsteps. You can then redo your social media strategy to fit your budget and customers.

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